SUSIE LAROUCI & FELIX JOUANNEAU
As Gabor Maté has noted, people have two fundamental needs, the need for authenticity and the need for belonging. When these needs clash, belonging often takes precedence over authenticity. However, in healthy, supportive relationships, balancing both creates something magical. Susie and Felix seem to be a great example of this magical balance: they remain connected without losing their individuality, supporting each other without control, and pursuing their own paths. They choose each other out of clarity and genuine affection, not need. Their story reminds us that the connection between two people doesn’t have to be all-consuming to be meaningful. True freedom to be oneself is what sustains a lasting partnership.
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Felix Jouanneau @felixjouanneau
Susie Larouci @susie_balzout
Susie, great meeting you, we have already had a brief chat with Felix, but can you tell us in your own words who Felix is?
Susie: Felix is a true craftsman, a perfectionist, and very self-contained. He’s a content, secure, and incredibly patient individual; if necessary, he’ll start from scratch if something isn’t right. But not only in his work life, also on a personal level, he is very considerate. And what we share is a passion and need for freedom and independence, although we might pursue it in different ways.
And Felix, how would you describe Susie?
Felix: Susie is an incredibly driven person. “No” isn’t an answer for her. She gets absorbed, in a good way, and loves getting lost in the pursuit of what she’s doing. She’s the captain of her own ship and knows what she wants.
Susie: We are similar in many ways, but our approaches differ. Felix tends to be more easygoing, going with the flow, adapting and figuring things out while enjoying the journey. Me, on the other hand, would swim against the tide if necessary to pursue my vision.
I sense independence returning with both of you. What does that entail for your relationship?
Felix: The freedom and respect to be able to make your own choices, without judgment and without being easily influenced.
Susie: Autonomy is very important to me. We don’t need to be together; we chose to be together and share the things we chose to share. That’s the point. We were friends first, and that playfulness and mutual support is vital in our relationship.
Susie, being born and raised in France, how did you eventually end up in London?
Susie: I was working in a skateshop in Lyon, when we got in contact through a mutual friend, which led to staying in touch and eventually moving to London. I didn’t move to London just to be with Felix, I didn’t want to live through him. What we liked about each other was our independence. I already had friends and second-circle connections here, and moving made sense. But I told him early on: I need my own life, which Felix totally understood.
How do you balance that independence with partnership?
Susie: His dreams become mine and mine become his, but not in a suffocating way. You want your partner to flourish, and you don’t want to be an obstacle to that blooming. Supporting each other makes the relationship deeper.
Felix: Exactly. Seeing your partner thrive, not necessarily in a field of your interest, makes them even more attractive. It strengthens the bond rather than threatening it.
Have there ever been decisions made that led the other person to question the decision made?
Felix: Definitely, for example, when I stopped bootmaking full-time during COVID, that was a big decision that had Susie questioning my decision. She knows that it's my passion, and seeing someone give up a passion always raises questions about the motivation.
Susie: Another one was when I started committing my free time to running; it was a big shift for us as well. Our daily routine changed completely to fit this new focus in my daily life.
Felix: Stopping full-time was a sacrifice. It wasn’t fear, it was burnout and survival. London is expensive, and I was juggling repairs, bespoke orders, and a small business. I had to regroup and focus again on what I loved to do most.
Susie: Felix has always been disciplined and driven, and he worked 80-hour weeks as a chef. But with bespoke boots, he’s unusual: he does every single step himself, which limits capacity and makes business modelling hard. COVID forced a reset that turned out to be a good thing to regroup.
Did you completely quit bootmaking?
Felix: No not completely. I closed the order book, finished all open orders, and stopped repairs. I kept practising, took sporadic commissions I really cared about, and now, with my other job, I make about four or five pairs a year, and I can really put all my effort into growing relationships with customers.
Susie: This way, the business can scale as needed; he’s a freelancer. And last year Felix really put in a lot of time to refine his approach and confirmed he wants to keep making boots.
Why did you start making custom-made boots? How did you get started?
Felix: After quitting my job as a chef, I bought a motorcycle and spent time in Italy, where I saw an old shoemaker at work in Florence. I was sold immediately. I returned to London, interned at a small shoe-making factory, learned the entire process, and then began making boots for myself because riding bikes requires proper boots, not shoes. After some time, my friends started asking for pairs, and it kept on growing gradually to where it is now. I took over the bespoke part at the factory where I was working for a while, but I quickly launched my own business as I wanted to focus on creating a different type of boot.
You do everything yourself from the first drawing to crafting the end product, measuring, sourcing materials, last making, …. Where did you learn all these different techniques?
Felix: The factory where I started at taught me a lot about shoemaking, but it was limited to specific styles of shoes, so I started visiting standalone makers to broaden my knowledge, like Dominic Casey who worked for the West End firms (Cleverly/John Lobb) taught me last making. Darren, a bespoke trainer maker, taught me the ins and outs of pattern making. I shared a studio with Sebastian Tarek (a bottomer) and learned hand-sewn sole work. The UK community is small, so I asked a lot of questions and people were very generous to share their knowledge as they saw I was passionate about it all.
You also went to Texas, right? Was that with a specific reason in mind?
Felix : The UK shoemaking industry doesn’t really do pull-on boots like cowboy or roper boots; most knowledge has moved to the US. I was supposed to go to the Boot Makers Roundup in Texas in 2020, but COVID unfortunately cancelled the trip. Last year I spent three days with Lee Miller, legendary bootmaker and Charlie Dunn’s apprentice, in Austin, Texas. He’s a true legend of his own. That was my first proper boots-specific deep dive with a master boot-maker. Before that point, most of the knowledge I gathered was more shoe-specific, which I translated on my own into the boots I wanted to wear and make.
Has anything changed in your work after the Texas trip?
Felix : Seeing such an artist at work ignited my passion for bootmaking even more. I built a boot to test and try everything I learned. The changes are subtle, though, but make all the difference in my mind, such as shape refinements, last details, and construction philosophy. For example, instead of building ease onto the last for entry, we build it into the pattern, which gives a nicer fit and longer wear.
Do you have any dream clients or “I can quit now” pairs?
Felix : I made a pair for my dad, which was a big project to work on on a personal level. He didn’t believe shoemaking would work after I chose to quit as a chef. I would love to make a pair for Keith and Rob, so I will be here waiting for them to place an order. Celebrity-wise, maybe Jason Mamoa or Brad Pitt would be fun. But there’s no “I will quit after this” client, I love the craft too much.
Susie : Max Schaaf, would be a milestone, more as a full-circle moment, no?
What is your business model at the moment, where are you headed towards?
Felix : I prefer relationships with repeat customers over one-off pairs to be honest. The website says I’m closed, but I will let in people who push through for the right reasons. If you really want me to make you a pair of boots, I will feel it in your motivation. I’m not a factory and I know I’m not for everyone and I don’t want to go there either. I’d rather make fewer, but better pairs.
Susie : Less is more, I think. Making an exceptional product is the focus. Use the day job to finance learning, refine the craft, and keep it sustainable. It’s great to see Felix thriving the way he is doing business now.
Felix : We are also looking into buying a house in London and moving the workshop there. I would love to have everything in one space someday.
How did Susie’s running change things for you both?
Susie: It was quite a big shift I remember: 5:45 a.m. wake-ups, long training blocks, plenty of travelling. I became less available as my focus shifted more and more towards my newfound passion. We had to rebuild routines.
Felix: Susie used to help me more on the business side of things, like answering emails, VAT, logistics and other administration, so my focus was on crafting itself. With Susie welcoming running into her life, I needed to adjust and focus on the less creative stuff as well. Now she’s more of a mirror to me, always asking the right questions, which helps me maintain focus on the next steps to take and keeps my perspective on the future.
Susie is super supportive in and about your business, where do you contribute in Susie’s life?
Felix: Here is where my culinary background comes in handy. I will cook almost every meal, run with her sometimes, keep an eye on recovery, and back her crazy ideas. I’m adaptable with schedules. I’ll be chief crew for her Cocodona adventure, for example, organising aid, shoes, … and helping where needed. I won’t attend every single event she’s doing, but I’ll always be there for the big ones.
Susie: He’s incredibly supportive with my mood swings, nerves, and the logistics of our lives. We’ve learned how to make quality time count within our busy schedules.
Both having your own interests and giving each other a lot of freedom. How much time do you spend together?
Susie: We see each other daily but often in short blocks. We share four dinners on an average week, set one intentional evening together, and keep Sundays sacred for special plans and hanging out. We often talk on the phone and keep each other in the loop, during our daily commutes. We also schedule two proper date nights a month. It works great for us, we feel connected and prioritise each other when we feel the gap. Open communication is key.
Susie, aside from running, what fills up your day?
Susie: I work in the contemporary art market, filled with people from a particular part of society; there’s often little diversity in those spaces, and I feel it’s important that I’m there taking part in those groups. I worked for Sotheby’s and other high-end galleries. Most of my time I spend managing the logistical side of business after people buy the art from the gallery. It was a true eye-opener working with people who can spend so much money. It’s a special yet super interesting world. I just started working at a smaller gallery where I hope to bring my expertise and help them grow.
You also mentioned a running project focused on Africa. Can you elaborate a bit more?
Susie:It is a social-impact initiative to build bridges between runners in Europe (especially the African diaspora) and events/communities across African countries. The NYC Marathon doesn’t need more help, but a half-marathon in Cairo, for example, might. We’d channel people and resources where they can genuinely grow participation and therefore the economy, supporting women, kids, or elders through accessible events (from 1-mile races to a marathon). It’s about connection, inclusion, and removing middlemen. Kenya is already a hub, but we want to expand our stories and support in places that aren’t yet on the global map, while being sensitive to local norms and challenges.
How has running reshaped your community/people you hang with?
Susie:It’s a super inclusive community, which is a true blessing. Long runs, especially, strip away masks; you can’t keep up a persona when you’re tired. It’s a direct way to connect across language, identity, or background. That authenticity is rare and powerful.
If you had to name one thing, what is the one thing you want people to take with them after taking the time to read this piece?
Susie:We are both working towards lives that balance independence and partnership, allowing each other to excel in our own way without compromising our relationship. Our focus in life is centred around clarity, honesty, and support.
Felix:Live with purpose, and handmade things exist to be used, repaired, and kept. Our relationship is for life, just like the boots I make.
Production & Styling Valérie Cottyn
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